Few days ago I went to Florence to write some notes for my marketing report. As wrote before, the typical customer is very different from the one who shops in London. A lot of tourist come from Asian countries, China and Japan mainly. Their favorite shops are luxury boutiques such as Salvatore Ferragamo, Fendi, Furla, Hermes, Ermanno Scervino Emilio Pucci and so on. Here I post some pictures that I took during the day. I focused the attention particularly on luxury boutiques and their windows and shop displays.