I have been reading some books about contemporary luxury and a trend seems to recur quite frequently. It is connected to “Rough-luxe” trend and it is based on the concept of “rusticity”. As Patrizia Calefato wrote (Calefato, P. 2014), rusticity is a popular trend nowadays and it is addressed as an added value to luxury experiences (especially from a gastronomic point of view). In her book about luxury, Patricia Calefato, explains few key concepts of modern luxury which I found very interesting.
Rusticity seems to be deeply related to the concept of experience and emotion. From my point of view, a raw and rough material can also be considered as rustic.
Rustic Elegance is a popular trend for weddings and interiors.
Wood, jute, candles, metal and stones are some of the characteristics and the most popular colors are grey, brown, white etc. (all derived from a natural palette). Everything cooperate to create a warm atmosphere.
Here I collected some picture from Pinterest that summarize the idea of the trend. I will try to base some of my studio/weaving practice on this images
Calefato, P. (2014), Luxury: Fashion, Lifestyle and Excess. London: Bloomsbury Academic.
Monteriggioni, Siena, Italy. (Picture taken from Pinterest #449442 from stylemepretty.com)